Amazon Fire TV Stick 4K Select (newest gen), start streaming in 4K, hundreds of thousands of films and TV episodes, and free & live TV

Price: £49.99
(as of Oct 20, 2025 11:02:22 UTC – Details)



Essential 4K streaming – Get everything you need to stream in brilliant 4K Ultra HD with High Dynamic Range 10+ (HDR10+).
Make your TV even smarter – Fire TV gives you instant access to a world of content, tailor-made recommendations and Alexa, all backed by fast performance.
Find it fast. Watch it now. – Easily find what to watch from hundreds of thousands of films and TV episodes (subscription fees may apply), including thousands of episodes of free ad-supported content.
Getting set up is easy – Plug in and connect to Wi-Fi for smooth streaming.
Alexa is at your fingertips – Press and ask Alexa to search and launch TV programmes across your apps.
Coming soon: Play Xbox games, no console required – Stream Forza Motorsport, Starfield, Palworld, and discover hundreds of other high-quality games directly on your Fire TV Stick 4K Select with Xbox Game Pass Ultimate via cloud gaming.
Control your compatible smart home – Alexa checks the weather, dims the lights, streams music, and more.